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Blog Author: John Leech

Digital Marketing and eCommerce Consultant

John Leech

John has 32 years experience in the digital space, initially building digital solutions to solve customers’ business problems through his work in IBM and then as European eCommerce Director for Lenovo. This gives him the perspective of both a consultant and a business owner. He now works with Business Owners and Marketing Executives to craft and execute effective digital marketing strategies and eCommerce experiences.
The Business of eCommerce Podcast - Like Puppies Black Friday is not just for Christmas.
eCommerce

The Business of eCommerce Podcast - Like Puppies Black Friday is not just for Christmas.

5 MINUTES TO READ

This conversation was recorded on Black Friday when the main topic of is around discounts...

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The Business of eCommerce Podcast - Scaling your eCommerce or Digital Business without losing touch with the Customer.
eCommerce

The Business of eCommerce Podcast - Scaling your eCommerce or Digital Business without losing touch with the Customer.

3 MINUTES TO READ

Finding New and Better customers without losing the original reason you were successful is key...

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The Business of eCommerce Podcast - The keys to good B2B eCommerce compared to the growth of social commerce.
eCommerce

The Business of eCommerce Podcast - The keys to good B2B eCommerce compared to the growth of social commerce.

5 MINUTES TO READ

    A conversation looking at two different audiences one B2B the other B2C. What...

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The Business of eCommerce Podcast - Delivering Differentiated Customer Service
eCommerce

The Business of eCommerce Podcast - Delivering Differentiated Customer Service

5 MINUTES TO READ

We have talked many times about the need to deliver excellent customer service in the...

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The Business of eCommerce Podcast - eCommerce is really about Digital Transformation
eCommerce

The Business of eCommerce Podcast - eCommerce is really about Digital Transformation

5 MINUTES TO READ

eCommerce is only part of the more general digital transformation that has been taking place...

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