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Google Paid Search Introductory Course

Google Paid Search Introductory Course

Many small businesses choose to implement Google Paid Search campaigns themselves due to tight budgets.  In this course, you will learn about the key elements of those campaigns and how to approach them in order to ensure your valuable budget is not wasted.

Google Ad Words Introductory Course


Download the Standard Templates for Campaign Creation and Keyword Research as used during the course.

Download the keyword and budget modelling Template

Course Topic Videos

Watch selected Course Videos here.

Review of Campaign Settings

Watch the Replay Video

This is the accompanying video to the course.  In case you didn’t take good notes the first time around.

It is a standard presentation of the material which could differ from the edition that you attended.

About Your Speaker

John has a long track record of working in the Software, Consulting and eCommerce business. He was IBM’s first eBusiness evangelist in Ireland and from there he set up the teams as part of IBM’s transformation away from a hardware vendor to a software and services leader. He later transitioned to Lenovo where he was responsible for setting up and running their eCommerce business in Europe creating a diverse team driving a multi-million dollar business in 14 countries.

He now works as a Digital Marketing Advisor and Consultant with Small and Large companies helping them grow their business through understanding and harnessing the right digital marketing capabilities, technologies and processes.

Image of John Leech